Shortly after leaving university, Sam founded the HighTide Festival in Suffolk, now one of the country’s leading new writing companies. He was Artistic Director for five years and under his leadership, over 25 new plays were produced, in collaboration with the likes of the National Theatre, the Old Vic Theatre, and the Bush Theatre and in 2011, the company joined the Arts Council’s National Portfolio. Sam went on to run the Criterion Theatre in London’s West End for two years, producing and directing a season of new plays during the London Olympics and attracting a high profile programme of guest speakers and performers to lunchtime and late-night events. In 2013, Sam was appointed Director and CEO of Nuffield. His opening seasons have included the critically acclaimed production of A NUMBER, which transferred to the Young Vic Theatre in London, a collaboration with Turner Prize nominated collective Assemble on a new bespoke stadium, and the first time a Coen Brothers film has ever been adapted to the stage. Nuffield was made Regional Theatre of the Year 2015, and was selected to lead the new Arts Complex, opening in 2016.